Heap is known for industry-leading autocapture. Here's how Prody compares on AI automation, B2B intelligence, and pricing.
Heap's autocapture is best-in-class — it captures every click, pageview, and interaction without manual instrumentation. Sense AI surfaces friction automatically, and session replay is built in. Their Account Health Analysis provides some B2B capabilities.
Prody leads on AI-driven signals and discovery (21 signal types, nightly behavioral correlation, self-tuning sensitivity), B2B account intelligence (native health scores, CS owner assignment, account-level signals), and pricing transparency. Heap lacks a free plan on the scale of Prody's.
| Feature | Prody | Heap |
|---|---|---|
| Automatic anomaly detection Nightly, zero config, account-level | ✓ 21 types, nightly | Illuminate surfaces friction automatically |
| Custom success definition for discovery You pick the outcome; AI finds what predicts it | ✓ | — |
| Nightly behavioral correlation engine Automatic, runs without prompting | ✓ | — |
| Self-tuning signal sensitivity Learns from team reactions (dismiss/act) | ✓ | — |
| Closed-loop impact tracking Measures whether your actions on signals worked | ✓ | — |
| Natural language AI chat Ask questions in plain English, get data back | ✓ | ✓ Sense AI |
| MCP server Use analytics from Claude, Cursor, VS Code etc. | ✓ 74 tools | — No official server |
| Feature | Prody | Heap |
|---|---|---|
| Account-level health scores Nightly computed, automatic | ✓ 5-component, nightly | Account Health Analysis (manual) |
| CS owner assignment & filtering | ✓ | — |
| Firmographic filtering Industry, company size, revenue range, segment | ✓ | Via Salesforce integration |
| Account-level signals & anomaly detection Signals fire on accounts, not just users | ✓ | — |
| Account deep dive + notes + goals | ✓ | — |
| Employee mode One toggle: track internal tools, HR portals, IT desks | ✓ | — |
| Feature | Prody | Heap |
|---|---|---|
| Funnel analysis | ✓ | ✓ |
| Retention cohorts | ✓ | ✓ |
| Path analysis | ✓ | ✓ |
| Feature adoption tracking | ✓ | ✓ |
| Event explorer (did X, didn't do Y) | ✓ | ✓ |
| Segments with folders & saved views | ✓ | ✓ |
| Error tracking (JS, API, 404) | ✓ | — |
| Autocapture Prody auto-captures page views + auto-tags; custom events need manual SDK calls | Partial Page views + auto-tag | ✓ Industry-leading |
| Session replay | — | ✓ |
| A/B testing & feature flags | — | — |
| In-app guides & tooltips | — | — |
| Feature | Prody | Heap |
|---|---|---|
| Event rename, merge & archive | ✓ | Rename only |
| Custom event labels (display names) | ✓ | ✓ |
| Hidden property enforcement Server-side; excluded from all UI dropdowns | ✓ | Partial |
| PII lookup, scrub & export GDPR / CCPA compliance tools | ✓ | Limited |
| Multi-product isolated workspaces | ✓ | Limited |
| CSV bulk import for metadata | ✓ | — |
| Feature | Prody | Heap |
|---|---|---|
| Free plan available | ✓ 10K MTU | ✓ 10K sessions |
| Self-serve signup (no sales call) | ✓ | ✓ |
| Unlimited seats on paid plans | ✓ | — |
| Starting paid price (approx.) See source notes for context | $79/mo | ~$300/mo ~$3.6K/yr |
| Public API access | ✓ | ✓ |
| MCP server | ✓ 74 tools | — |
Competitor pricing is approximate, based on publicly available information as of early 2026, and may have changed.
Feature assessments based on public documentation. "Partial" means the capability exists but is limited, add-on-only, or significantly less capable than described.
We update this page when we become aware of inaccuracies. Found one? Let us know.