In-App Nudges

Guide users forward.
Right message. Right moment.

Lightweight in-app messages that appear at exactly the right moment. AI writes the copy, journey intelligence picks the audience, and it's included free - not a $40K/year add-on.

Cards and banners. Zero design work.

Nudges render inside a shadow DOM with scoped styles. They look native to your customer’s app - no Prody branding, no third-party widget feel. Light and dark mode auto-detected. More types coming soon.

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Floating Hint

A small card that slides in from any corner of the page. Title, body text, and a call-to-action button. Perfect for guiding users to a feature they haven’t tried yet. Dismissible, position configurable.

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Banner

A bar fixed to the top or bottom of the page. Title and button only - concise and attention-grabbing. Great for announcements, upgrade prompts, or directing users to a specific action.

One click from “users are stuck” to “nudge deployed.”

When a journey recommendation fires, click Deploy Nudge. Prody’s AI generates user-facing copy based on the journey context - the step name, what the user needs to do next, and the product’s tone. Edit if you want, or just deploy.

  • AI generates title, body, and button text
  • Pre-filled from journey step context
  • Edit or deploy instantly
Prody nudge creation wizard with AI-generated copy

The audience refreshes itself every night.

Journey-deployed nudges don’t use a static email list. Every night at 2:15 AM, Prody re-queries stuck users, adds new ones, and removes those who progressed. Users who complete the step automatically stop seeing the nudge. No manual list management.

  • Nightly audience refresh from live journey data
  • Users who progress are removed automatically
  • Grace period prevents nudging users who just arrived
Nudge audience flow chart

Target anyone. Not just stuck users.

Nudges aren’t limited to journeys. Target a dynamic segment, a static segment, or all users on a page. The folder-grouped segment picker shows you exactly which segments are dynamic (auto-updating) and which are static (frozen lists).

  • All users on a page (dynamic)
  • Dynamic or static segments with folder organization
  • Journey stuck users with AI copy generation
Segment picker with Dynamic and Static badges

Per-user attribution. Not just counters.

Every nudge tracks impressions, clicks, and dismissals - but also logs per-user events so you can see exactly who was influenced. The Audience Flow chart shows the full lifecycle: entered → shown → clicked → progressed. The Results page shows nudge-influenced progressions across all journeys.

  • Nudge-influenced vs. organic progression rates
  • Per-journey breakdown on the Results page
  • Recovery signals when conversion recovers
Nudge Impact section on Results page

The 80% use case at 0% of the cost.

Nudges are the fastest way to reach stuck users. For full multi-step onboarding tours, Prody also includes Product Guides. Both are included free.

Prody NudgesPendo GuidesWalkMe
PriceIncluded free$30-50K/year$50-150K/year
Audience targetingAuto-targeted from journeysManual segment buildingManual rules + segments
Copy generationAI-generated from contextWrite it yourselfWrite it yourself
Audience refreshNightly automaticManual or rule-basedRule-based
Recovery detectionAuto-detects, suggests pause--
AttributionPer-user influenced progressionGuide step completionGuide completion rates
Separate SDKNone - uses existing trackerPendo agent requiredWalkMe snippet required
Design workNone - shadow DOMCSS customizationVisual editor + CSS
Full guide builderFloating hints + bannersTours, checklists, resource centerFull DAP with walkthroughs

Build full product guides.

Multi-step tours with tooltips, modals, and slideouts. AI generates the content, visual element selector lets anyone build them, and Impact tracks the results. Same SDK, no extra setup.

Explore Product Guides →

Deploy your first nudge in under a minute.

Included free on every Prody plan. No credit card required.