Data Management

Your event schema
is not a junk drawer.

Most analytics tools let you send events and hope for the best. Prody gives you the tools to name them, organize them, validate their properties, and clean up the mess when production environments change.

Start Free → See the tools
Custom Labels & Auto-Tagging

Turn developer names into team-friendly labels.

Your SDK sends btn_clk_upgrade. Your product team sees "Upgrade Button Click." Custom labels transform raw event names into readable labels across every chart, table, report, and AI response in the platform. Set them manually or let AI suggest labels automatically.

  • Labels display everywhere: adoption charts, trends, funnels, discoveries, Ask Prody
  • AI auto-tagging suggests labels based on event name patterns
  • Bulk label editor for cleaning up dozens of events at once
  • Labels are metadata only - raw event names preserved for SDK compatibility
Before & After
btn_clk_upgrade→Upgrade Button ClickAI
export_report→Export ReportAuto
pg_view_dash→Dashboard ViewManual
form_submit→Form SubmitAuto
edit_settings→Edit SettingsAuto
inv_usr_email→Invite User (Email)AI
Event Management

Archive, hide, and organize your event types.

Over time, event schemas get messy. Debug events, deprecated tracking, internal test events - they clutter every dropdown and chart. Prody lets you archive events so they disappear from the UI without deleting any data. Hidden events are still queryable via the API and Ask Prody - they're just out of your team's way.

  • Archive events to remove from all UI dropdowns and charts
  • Hidden events still accessible via API and Ask Prody
  • Add descriptions so your team knows what each event means
  • See event volume, last fired date, and property count at a glance
  • Bulk actions for cleaning up dozens of events at once
Prody Property Management - statuses, descriptions, rename, merge
Property Management

Know which properties you can trust.

Not all event properties are created equal. Some are well-populated and reliable. Others are half-empty experiments from six months ago. Prody lets you mark properties with a status so your team knows what's trustworthy.

Verified

This property is reliable, well-populated, and safe to use in segments and reports.

Visible

Default state. The property appears in all dropdowns and is available for filtering.

Hidden

Removed from UI dropdowns. Still queryable via API. Use for deprecated or noisy properties.

Marketing

Tagged as marketing-sourced. Useful for separating UTM params from product properties.

Add descriptions to any property. See fill rates and top values. Your team stops guessing which properties to use in their reports.

Renaming & Merging

Production environments change. Your analytics shouldn't break.

You renamed a button. Your SDK now sends click_upgrade_v2 instead of btn_clk_upgrade. In other tools, that's two separate events with split history. In Prody, you merge them - one label, one history, no broken funnels.

  • Rename events in the UI without changing your SDK
  • Merge events to combine split histories from code changes
  • Historical data preserved - merges are metadata, not data mutations
  • Funnels, retention, and discoveries automatically use merged data
Merge Example
btn_clk_upgrade1,204 events (Jan-Feb)
click_upgrade_v2847 events (Mar)
↓ merge ↓
Upgrade Button Click2,051 events (Jan-Mar)
Full Toolkit

Everything you need to govern your data.

Most of these features don't exist in Mixpanel or Amplitude. They're the reason teams stop evaluating and start committing.

Custom Labels

Transform raw event names into readable labels that display across all charts, reports, and AI responses.

AI Auto-Tagging

Prody suggests labels based on event name patterns. Accept with one click or customize them.

Event Archiving

Hide deprecated or debug events from the UI. Data is preserved and queryable via API.

Property Statuses

Mark properties as verified, visible, hidden, or marketing. Your team knows what to trust.

Descriptions

Add descriptions to events and properties. Onboard new team members without a data dictionary spreadsheet.

Renaming & Merging

Rename events without SDK changes. Merge split events from code changes into a single history.

Bulk Deletion

Delete test data, junk events, or entire event types. Permanent and irreversible - for when you need a clean slate.

Metadata Management

Import firmographics and account metadata via CSV. Update user attributes via API or admin UI.

PII Tools

Lookup, export, anonymize, and delete user data. GDPR and CCPA compliance built in, not bolted on.

Properties Explorer

Drill into any event to see its properties, fill rates, and top values. Debug tracking without raw database access.

Data Retention Controls

Configurable retention per workspace. Automated nightly cleanup. Set it once, never worry about storage.

Identity Resolution

Anonymous visitors merge with identified users on login. One user, one timeline, no duplicates.

Clean data. Better analytics. Smarter AI.

The AI loop is only as good as the data it reads. Start with clean data.

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